This type of poll campaign requires that two different subjects are pitted against one another. For example, see the recent poll battle we did for the Twitch/Youtube game streaming services here. The idea is to provoke each audience to "fight" for their favorite team. This can be used for any kind of rivalry.
To make the most of your money, run ads to highly targeted audiences, linking back to the hashtag battle. For instance, if you are building a hashtag battle between two sports teams, target individuals who have shown explicit interest in these teams, and provoke both sides. These kinds of marketing methods are sure to build emotions in both sides, and increase engagement to the hashtag battle.
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