Action Campaign

The Actions Campaign allows customization of individual actions required by your audience to participate in your campaign. Each action can be worth multiple points or entries.  rewards being unlocked by fans depending on the number of actions which they take. To add, edit or delete actions hover over the section with the current actions located under the "Campaigns" tab.

Points Campaigns

Action Campaigns with actions set to Points have "Rewards," which allow you to set tiered rewards for fans to reach and unique "Reward Email Notifications" which can be customized for each separate reward in your campaign. Each action successfully performed gains fans a set amount of points which can be spent on unlocking different segments of the rewards provide. When preparing your campaign you have complete control over the amount of rewards, points required per reward and the specific type of reward provided.

Entries Campaigns

An Action Campaign with actions set for  Entries allows your audience to gain a single or multiple entries into a drawing. Each action can be worth multiple entries allowing you to prioritize certain actions such as "recruit a friend" and increase engagement with the campaign. To add, edit or delete actions hover over the section with the current actions located under the "Campaign" tab. This will bring up an a new window where you can edit the actions.

Settings

To change an Actions Campaign from a Points campaign to an Entries campaign or from an Entries campaign to a Points campaign, you are able to do so from the "Settings" button located in the top right corner on either the "Campaign" or "Design" dashboards. When you select "Settings" you will be able to edit the Campaign Name, the Start Date & Time, the End Date & Time, the Method to Reward Participants ( through Points or Entries) or delete your entire campaign. 

Changing how your campaign rewards your audience will not erase any data collected or design customization. 

Action Options

At the bottom of the Actions window there are two additional options. The two options allow for customize how much control your partners have during the promotion.

By selecting "Allow partners to add one action to the campaign" each invited partner is able to add their own unique action to their unique landing page. By default these actions will not show on your landing page.

The "Show one random partner action on my page" check-box allows your landing page to feature the custom actions your partners have added to their landing pages. By selecting this option, your landing page will have an extra action which is drawn from what your partners have added to their landing pages. This will create a full landing page with an extra action which cycles between the available partner actions and creates a unique landing page for every fan.

Rewards

 

If your Actions Campaign is set to “Points”, you will be required to set up rewards which will be distributed through the campaign. Under the Rewards tab of your campaign dashboard you are able to set the amount of points required to unlock a reward, the type of reward and add, edit or delete a reward currently attached to your campaign.

To add a reward to your campaign, click on the "New Reward" button in the top right corner of the  reward sidebar. There are 5 different reward types available which can be included in your campaign, these are:

  • Entry into a drawing
  • Display text or image
  • Download File
  • Display Embedded Video
  • Give Unique Code

"Entry into a drawing" allows your audience to get entries as a reward for completing actions, here you have the ability to set the reward description, set the amount of points needed to unlock the reward, upload a specific icon that will show on the rewards tab also you can edit the display text and decide how many entries you would like to give. Once you have set up the reward press create reward.

You can use "Display text or image" to show a coupon code or you can display a printable coupon, a wallpaper, info graphic really the possibilities are endless.Next is give a unique coupon code. You have the ability to set the reward description, set the amount of points needed to unlock the reward, upload a specific icon that will show on the rewards tab also you can edit the display text and decide how many entries you would like to give. Once you have set up the reward press create reward.

The "Download a File" reward allows you to upload a file that you want your participants to download. This could be anything from a printable coupon, recipe book, audio single, tip guide any of the following file types are allowed pdf, png, jpeg, or mp3.

The "Display a video" reward gives you have the ability to display a video as a reward, this could be a hype video for a new product release, an explainer video, or movie trailer. Here you have the ability to set the reward description, set the amount of points needed to unlock the reward, upload a specific icon that will show on the rewards tab also you can edit the display text and decide how many entries you would like to give. Once you have set up the reward press create reward.

The "Give Unique Codes" reward allows you to manage codes distributed to your audience, here you will import all your unique codes make sure the are separated one per line or there is a comma between each code. once you have added your codes press select and the codes will be added to the reward.

To edit any existing rewards, hover over the reward and select "edit" or "delete." The rewards are ordered automatically based on points required.

Reward Email Notifications

Each reward added to an Actions for Points campaign will automatically generate an email which can be sent to each member of your audience who claims a reward. By default these emails are turned off, to enable the emails click the slider labeled “OFF” located to the left of the “Edit Email” button. The slider will turn green and change to “ON” and you will receive a notification at the top of the screen informing you that the email associated for that reward is enabled.

Each email is associated and linked to the reward it is named after. Any file or code pool used in the particular reward in your campaign will automatically be linked to the email notification for that reward.

Read more about editing “Email Notifications.”

Add Actions

Clicking the "Add Actions" button, located in the top right corner of the Actions window, opens a pop-up window to add new actions to your campaign. The choices of the actions to add include:

 Like on Facebook

The "Like on Facebook" action allows your fans to like a selected Facebook page, this action is optional for fans and cannot count towards an entry into your promotion. When adding the "Like on Facebook" action a pop-up window will allow you to edit the title of the action and link to Facebook page.

 Post on Facebook

The "Post on Facebook" action allows your fans to share the promotion using a pre-selected message about your promotion on their Facebook page, this action is optional for fans and cannot count towards an entry into your promotion. When adding the "Post on Facebook" action a pop-up window will allow you to edit the title of the action, post title, post message and any image you choose to attach to the post. The promotion's URL will be added automatically to the bottom of the post.

 Twitter Follow

The "Twitter Follow" action allows your fans to earn a entry into your promotion by following a specific Twitter account. When selecting the "Twitter Follow" action a pop-up window will allow you to edit the title of the action, the Twitter account to follow and the number of entries this action is worth.

 Post on Twitter

The "Post on Twitter" action allows your fans to earn an entry into your campaign by tweeting a pre-selected message about your campaign across their social channel to their friends. When selecting the "Post on Twitter" action a pop-up window will allow you to edit the title of the action, Tweet text which will appear on your fans twitter account and the number of entries this action is worth.

 Twitter Retweet

The "Twitter Retweet" action allows your fans to earn a entry into your promotion by retweeting a selected message through their Twitter account. When selecting the "Twitter Retweet" action a pop-up window will allow you to edit the title of the action, the message to retweet and the number of entries this action is worth.

To select the message for the Retweet, type the account name into the search box in the action window. This will bring up a drop down menu featuring the original tweets and retweets from the selected account. The selected tweet will be automatically attached to the action and retweeted when the action is performed from your campaign.

 Instagram Follow

The "Instagram Follow" action allows your fans to earn an entry into your campaign by following a specific Instagram account. When selecting the "Instagram Follow" action a pop-up window will allow you to edit the title of the action, the Instagram account to follow and the number of entries this actions is worth.

 Post on Instagram

The "Post on Instagram" action allows your fans to earn a entry into your campaign by posting to Instagram and including a specific hashtag. When selecting the "Post on Instagram" action a pop-up window will allow you to edit the title of the action, the instructions for the action, the required hashtag and text for the entry to count and and the number of entries this action is worth.

 Twitch Follow

The "Twitch Follow" action allows your fans to earn a entry into your campaign by following a specific Twitch account. When selecting the "Twitch Follow" action a pop-up window will allow you to edit the title of the action, the Twitch account to follow and the number of entries this action is worth.

 Pinterest Follow

The "Pinterest Follow" action allows your fans to earn a entry into your campaign by following a specific Pinterest account. When selecting the "Pinterest Follow" action a pop-up window will allow you to edit  the title of the action, the Pinterest account to follow and the number of entries this action is worth.

 Pin to Pinterest

The "Pin to Pinterest" action allows your fans to earn an entry for your campaign by pinning a specific image on Pinterest. When selecting the "Pin to Pinterest" action a pop-up window will allow you to edit the title of the action, upload the image to pin, add text to the pin, choose where the pinned image redirects and the number of entries this action is worth.

 Google+ Follow

The "Google+ Follow" action allows your fans to earn a entry into your campaign by following a specific Google+ account. When selecting the "Google+ Follow" action a pop-up window will allow you to edit the title of the action, the Google+ account to follow and the number of entries the action is worth.

 Google+1

The "Google+1" action allows your fans to earn an entry into your campaign by having your fans give a +1 on a specific URL. When selecting the "Google+1" action a pop-up window will allow you to edit the title of the action, the specific URL which your fans will give a +1 to and the number of entries this action is worth.

 Subscribe to YouTube

The "Subscribe to YouTube" action allows your fans to earn an entry into your campaign by subscribing to a specific YouTube channel. When selecting the "Subscribe to YouTube" action a pop-up window will allow you to edit the title of the action, the URL of the YouTube channel you want your fans to subscribe to and the number of entries this action is worth.

 Photo Contest

The "Photo Contest" action allows your fans to earn an entry into your campaign by uploading a photo to your campaign. By adding this action to your campaign a new tab labeled "Photos" will be added under your campaign’s banner image and will be a complete library of all of the photos upload throughout the lifetime of the campaign. When selecting the "Photo Upload" action a pop-up window will allow you to edit the title of the action, instructions for your friends to upload a photo, instructions for your friends to share a photo, default share text that is displayed when a photo is shared and the number of entries the action is worth. When a photo is shared a link back to the campaign will automatically be attached.

 Watch Video

The "Watch Video" action allows your fans to earn a entry into your campaign by watching a video which is embedded into your campaign. When selecting the "Watch Video" action a pop-up window will allow you to edit the title of the action, the video URL from either YouTube or Vimeo and the number of entries the action is worth. Fans will not receive a point for entry unless the the video is viewed in it's entirety.

 View Website

The "View Website" action allows your fans to earn an entry into your campaign by visiting a website which is linked to through the campaign’s landing page. When selecting the "View Website" action a pop-up window will allow you to edit the title of the action, instructions for your fans about the action, the website URL for fans to visit, the Call to Action that links to the website and the number of entries the action is worth.

 Form

The "Form" action allows your fans to earn a entry into your campaign by filling out fields in a custom form presented in your campaign. When selecting the "Form" action a pop-up window will allow you to edit the title of the action, instructions encouraging fans to fill out the form, custom fields to be included in the form and the number of entries the action is worth. The "Form" action has the same functionality as "Form Promotion."

 Recruit Friends

The "Recruit Friends" action allows your fans to earn a entry into your campaign by inviting their friends through social media. The "Recruit Friends" action will attach a tracked URL to the post and will not count towards an entry into your promotion unless their friend clicks the link in their social post.

When selecting the "Recruit Friends" action a pop-up window will allow you to edit the title of the action, instructions encouraging fans to share the link, the number of friends required to be recruited through the action, Facebook and Pinterest post information, Twitter post information and the number of entries the action is worth.

 Custom iFrame

The "Custom iFrame" action allows you to insert a unique pre-made action into your campaign. The "Custom iFrame" action allows you to insert custom landing pages into your campaign. When selecting the "Custom iFrame" action a pop-up window will allow you to edit the title of the action, the source URL to appear inside the iframe, the height of the iframe in pixels and the number of entries the action is worth.

 Tweet Hashtag

The "Tweet Hashtag" action allows your audience to earn points or entries for your campaign by tweeting a message with a specific hashtag. When selecting the "Tweet Hashtag" action a pop-up window will allow you to edit the title of the action, the required hashtag for the tweet, the default tweet text for the action, a check box with the option to include a link back to your campaign and the number of points or entries the action is worth.

 Download File

The "Download File" action allows your audience to earn points or entries for your campaign by downloading a single file. After selecting the "Download File" action you will be able to edit the title of the action, additional instructions to be included with the action, a link to upload your file, text to be displayed on the call-to-action button which downloads your file and the number of points or entries the action is worth.

 Install App

The "Install App" action allows your audience to earn points or entries for your campaign by downloading an App from either the IOS App Store or the Android Play Store. After selecting the "Install App" action you will be able to edit the title of the action, additional instructions to be included with the action, fields where you are able to enter the URL for the iOS App Store URL and the Android Play Store URL and the number of points or entries the action is worth. 

 Influence Evaluator

The "Influence Evaluator" action allows your audience to earn points or entries for your campaign by filling out your Influencer Evaluator. After selecting the "Influence Evaluator" action you will be able to edit the title of the action and the number of points or entries this action is worth. This action will embed your customized Influencer Evaluator form directly into your campaign. You can edit your Influencer Evaluator form on your settings page.

Action Options

At the bottom of the Actions window there are two additional options. The two options allow for customize how much control your partners have during the campaign.

By selecting "Allow partners to add one action to the campaign" each invited partner is able to add their own unique action to their unique landing page. By default these actions will not show on your landing page.

The "Show one random partner action on my page" check-box allows your landing page to feature the custom actions your partners have added to their landing pages. By selecting this option, your landing page will have an extra action which is drawn from what your partners have added to their landing pages. This will create a full landing page with an extra action which cycles between the available partner actions and creates a unique landing page for every fan.

Customization for Each Promotion Type:

General Settings

 « Step 1: Create a Campaign│ Step 3: Inviting Influencers »

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