Just because a campaign has ended doesn't mean you can't continue to engage your audience. Our campaign landing pages stick around forever. Long after the modern world has crumbled your campaign landing page will be there in the tubes that house the internet. So why not use it to your advantage?
We put together a few tips on how to make your landing page work for you even after the campaign has ended. If you aren't sure how to edit the "After Ended" section look to your campaign's customization link in Getting Started.
- Add a link to sign up for a newsletter or email list
- Add a link that takes users to your main website
- Insert a video
- Use the page to feature the winner
- Input a form to gather potential influencers
- Link to items won
- Link to the landing page for your next campaign
Basically anything you want eyes on, you can use this space as a free ad. Don't be afraid to get creative and have fun with it.
The Made in America Movement has it down, check out how they use their landing pages after campaigns. They ingeniously used their landing page in two ways. MAM features the winner of the giveaway which gives their audience peace of mind that people do actually win these sweepstakes, making them more likely to enter next time to be one of the lucky winners. They also use the space to link to an email list, incentivizing anyone who isn't already receiving notifications about campaigns to sign up for a chance to enter every time.