Conversion Tracking

For more information on how to set up conversion tracking, click here to open the app, then navigate to:

Settings > Integrations > Integration Gallery > Conversion Tracking

Supported Event Types

Attribute	Description
page_view	The user views a page
purchase	The user completes a purchase
lead	The user signs up via a lead form
complete_registration	The user completes a signup or registration
add_payment_info	The user adds a credit card, PayPal, etc.
add_to_cart	The user adds a product to their shopping cart
add_to_wish_list	The user adds a product to their wishlist
initiate_checkout	The user begins the checkout process
search	The user searches
view_content	The user views the details of a particular product

 

Supported Event Attributes

These attributes are related to the specific event being tracked.

Attribute	Description
search_string	The search query that brought the user to this page
content_id	Uniquely identifies the object (ex. a product) associated with the conversion event. For example, specifying a content_id can allow you to track events for adding multiple different items in a store to a shopping cart, without creating duplicates when the user removes and re-adds the same item
content_type	The type of content associated with content_id. This field is primarily for your reference. e.g. product, sku, download
description	A free-form description of the event
revenue	The revenue associated with this event
currency	The currency of this event ('USD' or 'EUR') This defaults to 'USD'

 

Supported Visitor Attributes

These attributes are associated to the visitor who is performing this event. All of these fields are optional.

Attribute	Description
email	The user's email address
first_name	The user's first name
last_name	The user's last name
phone	The user's phone number
gender	The user's gender
birthday	The user's birthday
city	The user's city
province	The user's province (or US state)
postal_code	The user's postal code or zip code
country	The user's country (ISO-3 country code)