Forms, Links & Files Earned Media Value

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Actions which encourage the audience towards higher value conversions not only take more time to develop content for but also many can count as long-form content, allowing them to be shared easily among your audience. Another quality of these actions is that many of them count as direct conversions from your audience and count for more.

Form -  Filling a Form shows your audience shows an active interest in your brand. If a member of your audience fills in their information they have a vested interest in your brand.

View Website - Viewing a Website directs your audience to your brand’s main landing page or another designated site. By directing your audience to another landing page you are able to measure direct conversions from your audience.

Email Signup -  Email Signup shows your audience has an active interest in your brand. If a member of your audience who signs up for an Email mailing list shows that they have a vested interest in your brand and are interested in keeping up to date about news from your brand.

Download File - Download File shows your audience has an active interest in your brand. If a member of your audience downloads a file they have a vested interest in your brand and are interested further engagement.  

Install App - Install App shows your audience has an active interest in your brand. If a member of your audience installs your app they have a vested interest in your brand and are interested further engagement with your brand.

 

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