Instagram Earned Media Value


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As the visual social media platform, Instagram has become a massive success for B2C brands seeking to reach the Millennial and Generation Z demographic. Instagram has also become a major innovative space for Influencer Marketing and the brands who have chosen to partner with those major influencers in the space. There are many options available for content to be discovered organically on Instagram, such as Hashtags, Geo-tags and Paid Advertisements. The below actions go into more details about what you can expect to earn from your audience from actions within Sideqik.  

Instagram Follow - Liking a brand page represents an active interest in your brand and a desire to keep up with news and developments about your brand. This action is worth more than liking posts and comments because they are becoming fans of your main account.

Post on Instagram - By sharing on Instagram your audience is able to show that they support your brand enough to share with their own audience. If an advocate posts about a brand and dozens or even hundreds of audience members share or even see that post, your overall audience amplifies very quickly. By including a brand hashtag in the action you will be able to increase the organic reach of the action as well.

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