Twitter Earned Media Values

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Twitter is a powerful tool for amplifying content. Because Twitter is a collaborative and conversational platform, many brands gauge their success on the platform based on audience engagement. The hashtag is a powerful way to draw together interested parties, allowing audience and brands to form conversations and communities around them.

Twitter Follow - Following a brand page represents an active interest in your brand and a desire to keep up with news and developments about your brand. This action is worth more than liking posts and comments because they are becoming fans of your main account.

Post on Twitter - By Posting on Twitter, your audience is able to show that they support your brand enough to share with their own audience. If an advocate posts about a brand and dozens or even hundreds of audience members share or even see that post, your overall audience amplifies very quickly.

Twitter Retweet - By Retweeting a Tweet, your audience is able to show that they support your brand enough to share with their own audience. If an advocate retweets a message from your brand and dozens or even hundreds of audience members share or even see that post, your overall audience amplifies very quickly.

Tweet Hashtag - By Tweeting a Hashtag, your audience is able to create or join a conversation about your brand. If an advocate posts using a hashtag about a brand and dozens or even hundreds of audience members begin using the hashtag too, your overall audience amplifies very quickly.

 

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