Facebook Earned Media Values

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With over 1.5 billion users, Facebook remains one of the most popular social media platforms online. But, because of Facebook’s algorithm, it has become more difficult for brands to organically reach a new audience. The below actions go into more details about what you can expect to earn from your audience from actions within Sideqik.  

 

 Like on Facebook - Liking a brand page represents an active interest on behalf of the user and indicates the audience member’s desire to keep up with news and developments about the brand. These demonstrate active audience interest are worth more than simply liking social conversations such as posts and comments.

Post on Facebook - The act of sharing on Facebook illustrates that the audience has deemed the brand or content valuable enough to share with their own audience. If an advocate posts about a brand and dozens or even hundreds of audience members share or even see that post, the audience amplifies tenfold.

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