After selecting the "Create a Promotion" button, located in the top right corner of the Promotion dashboard, you will be taken to the beginning of the Promotion design workflow where you will be able to Choose a Blueprint to Get Started. Picking the proper Promotion type is incredibly important. Each Promotion type and blueprint is designed is to drive particular marketing initiatives, make sure to read what each has to offer below and visit our Leveraging Sideqik Blueprints section for more guidance.
By default All Promotion types will be displayed. Use the bar at the top of the page to toggle between the available Promotion types.
The three Promotion types available are:
Actions Promotion: Actions Promotion urge fans to complete actions you choose to earn points and / or entries. You create reward tiers, and as fans reach them they earn points. Best Used for giveaways and raffles by providing rewards like:
- Entries to a giveaway
- Entries for a raffle
- A special coupon
- Access to a song download
- Exclusive PDFs
- Etc. The possibilities are only limited by your imagination!
Any data collected, design or setting customization will not be lost if an Actions Promotion is switch from a Points to Entry or an Entry to Points Promotion prior to launch or during a live Promotion.
Poll Promotion: The Poll Promotion prompts your fans to vote. The number of choices included for this Promotion can be unlimited. Best Used for:
- Feedback on products
- Input from followers
- Engaging your audience
- Quick data collection
Simple Entry Promotion: Simple Entry Promotions encourages fans to fill out a form you create. Best Used for:
- RSVPs for events
- Simple data collection
You can export the data collected as a spreadsheet.
When selecting your Promotion, you may also choose between multiple pre-made blueprints depending on the particular Promotions goals. The blueprints available for each Promotion type include:
Simple Entry Promotion
To preview a blueprint for a Promotion click (Preview), located in the description text of each blueprint. A separate popup will display a visual representation of what the blueprint will look like.
To cycle through the available blueprints, use the left or right arrow keys located to the left or right of the preview. This will cycle through all available blueprints for the selected Promotion type.
For Best Practices and more detailed information about each available Blueprint, click the “?” located in the top right corner of each blueprint’s individual box.
If you wish to build your own Promotion without the use of a blueprint, select the “Custom Promotion” template.
Once you have selected the correct Promotion for your particular goal, click select the “Choose” which is located at the bottom of each individual blueprint description or at the top right of the blueprint’s preview screen. By selecting your Promotion type and blueprint the next step is the design of the Promotion's landing page.