Retargeting with Google Analytics, Facebook Pixel, Twitter Tag, etc. – Sideqik

Google Analytics | Facebook | Twitter | Adwords Retargeting

Retargeting, or remarketing, makes it possible to reach existing customers that may not have completed an action the first time around. In other words think of it as an ad that gives a little nudge to say "Hey remember all the cool stuff you saw on our site, why not come take another look?" It's also the perfect way to keep your current customers engaged. With Sideqik, you are able to integrate your various social channels into your Sideqik landing page.

You are able to access your Integration tab by selecting Account in the sidebar.

Sideqik offers you the ability to pixel all campaign visitors to re-market not just your visitors, but the visitors of your partner's Sideqik stations as well. Below we have some links to help you create remarketing pixels:

Create a remarketing pixel for Facebook

How to set up remarketing on Facebook video

Create a remarketing tag for Twitter

Whenever someone visits a campaign they are able to be re-targeted for an ad you run across one of your available social channels as long as you have activated the integration. Each social network offers plenty of documentation on where to find your specific social channel.

For Google Analytics:

Sign in to your Analytics account
Select the Admin tab
Select an account from the drop-down menu in the ACCOUNT column.
Select a property from the drop-down menu in the PROPERTY column
Under PROPERTY, click Tracking Info > Tracking Code.

For Facebook:

Once an audience has been set up (see Facebook video) get the pixeling information

Navigate to Ads Manager
Enter Audience
Select See Pixel from actions drop down

Copy the entire pixeling code that is shown
Take the copied code to Account Settings in Sideqik and paste into Tracking HTML box
Click the green "Save Configuration" button

For Twitter:

Once you have created a Twitter Tag (see Twitter link) copy the snippet of tag code
Copy the entire tag code that is shown
Take the copied code to Account Settings in Sideqik and paste into Tracking HTML box
Click the green "Save Configuration" button

For Adwords Re-marketing:

Sign in to AdWords
Click Shared library.
Under "Audiences," click View.
Locate the "Remarketing tag" box in the top right
Click Tag details
Click Setup
Click View AdWords tag for websites
Select and copy the remarketing tag code.
Place the code into the text box for the Sideqik integration
Click the green "Save Configuration" button

Retargeting is a great way to recover potential/existing customers if they left your site without leaving any information. With retargeting in place you can now reach them through emails or ads on other sites. Your brand name will start to be everywhere they look which will remind them all the cool stuff your brand has to offer.