How do you work with your Influencers?
Many customers choose to send surprise gifts to their influencers, ask influencers to share new product announcements, or even promote new features/applications.
There are many applications and methods for working with influencers, we call them activations.
The most important action in an activation is to be sure to give your influencers something to talk about.
I've outline 3 easy steps to running an activation below.
- Identify the influencers you want to work with.
- Give them something cool/exclusive to talk about. (could be a new unreleased product, a secret announcement, or a new promotion you are launching)
- Listen to your influencers and gain valuable feedback for your next activation.